Client

Our Consumer Brand Biozenica

Sector

Consumer Brand

Location

India

Our Consumer Brand Biozenica

ABG Vivanta Biotech Pvt. Ltd. (ABGVB) partnered with a consumer-focused wellness brand to create a differentiated nutraceutical portfolio addressing everyday nutrition needs. The objective was to build a brand that translated the benefits of Spirulina into simple, effective formulations for mass consumers, while maintaining scientific credibility, safety, and regulatory compliance.

The brand was developed entirely from scratch under ABGVB’s white label and formulation expertise. Product development focused on targeted Spirulina-based combinations, including Spirulina with D3B12, Spirulina with Magnesium, and Spirulina with Calcium, designed to support immunity, energy, bone health, and overall wellness. Each formulation was carefully developed to ensure ingredient compatibility, bioavailability, and consistency for daily use.

Beyond product formulation, ABGVB led the complete brand creation process. This included brand identity development, product positioning, packaging design, label content, and regulatory alignment. Packaging was designed to be consumer-friendly, informative, and compliant, helping communicate benefits clearly while building trust at the shelf level.

Today, the brand stands as a successful example of ABGVB’s end-to-end capabilities in building consumer nutraceutical businesses. From concept and formulation to branding, packaging, manufacturing, and market launch, ABGVB delivered a fully integrated solution—enabling the brand to enter the consumer wellness segment with confidence, credibility, and long-term growth readiness.

ABGVB also supported go-to-market strategy by identifying suitable sales channels, including direct-to-consumer, retail, and distribution partnerships. Pricing, pack sizes, and channel-specific positioning were structured to balance accessibility with premium quality perception. The supply chain and manufacturing processes were aligned to support consistent availability and scalable growth.